Search results for "Consumer awareness"
showing 9 items of 9 documents
Smart energy users: ICT instruments for the consumer awareness
2015
The European Commission is supporting many projects in the field of energy saving, with the aim to improve user behavior and to help Europe to meet emission targets. In October 2012, the European Union adopted the Energy Efficiency Directive with the aim to reduce the primary energy consumption by 20% by 2020. One key point in the reduction of energy consumption energy is the awareness of final users about their usage of energy. At the same time, policies aimed at improving the efficiency of energy use, are a keystone in the strategies of leading Distribution System Operators (DSOs) and energy retail companies that started to offer, in addition to the energy supply, services and suggestions…
The importance of green practices for hotel guests: does gender matter?
2021
Due to growing consumer awareness of environmental problems, more and more hotels have been developing green practices in response to the environmental concerns of their guests and improve their image. This study aimed to test a model for analyzing the incidence of green practices as drivers for generating positive hotel image and guest trust and satisfaction, evaluating the moderating role of guest gender in these relationships. Based on a personal survey of 302 guests at 3 and 4-star hotels in Bogotá, evidence was obtained for the positive relationship between sustainable practices and the variables considered, with certain differences depending on the gender of each guest. Thus, this stu…
Do innovation and sustainability influence customer satisfaction in retail? A question of gender
2022
As a consequence of advances in the digitisation process and increased consumer awareness of social, economic and environmental issues, more and more companies are embarking on innovative and sustainable initiatives in response to these new demands. However, given the nature and scope of these practices, research in this direction has not reported clarifying results to date, especially when pursuing a marketing approach to their analysis. Through this research, it is intended to test a model that makes it possible to analyse the effect of innovative and sustainable actions on retail and explain their contribution to customer satisfaction. To do this, this research is based on those studies …
Consumer Awareness and the Use of Payment Media: Evidence from Young Finnish Consumers
2008
In the market for payment media, some consumers use only one medium when paying for their point-of-sale transactions, while others use many. This pattern reflects the diffusion of new payment media, because a payment method innovation is typically first used simultaneously with the established methods. We study the use of multiple payment media by employing data on young Finnish consumers. We find that the use of multiple payment media is directly related to consumer awareness and that not controlling for the endogeneity of awareness can bias its effect downwards. These results suggest that increasing consumer awareness may have been underlying the rise of debit card use around the world. I…
Effects of Message Appeal when Communicating CSR Initiatives
2011
Corporate Social Responsibility (CSR) can be defined as those business activities which take into account the public consequences of company decisions over and above the simple compliance with government regulations (Menguc and Ozanne, 2005; Sharma, 2000). Thus, the management of a company should go beyond the economic concerns, considering both the social and environmental issues as relevant (Clarkson, 1991). Previous research highlights the importance of CSR for firms’ stakeholders, yet researchers find low consumer awareness of socially responsible initiatives (Beckmann, 2007; Du et al., 2007; Pomering and Dolnicar, 2009). How to communicate socially responsible initiatives is an importa…
Music festivals as mediators and their influence on consumer awareness
2020
Abstract Cultural products compete for public awareness in markets with high uncertainty, oversupply and a short product life cycle. Altogether, this means that only a small fraction of all releases generate the necessary consumer awareness to achieve a significant commercial success. This paper aims at identifying the informational function music festivals serve in cultural markets and how it translates into consumer discovery of cultural supply. To do so, we empirically measure informational spillover effects to performers at an established music festival. We hypothesize that this effect stems from the reputation attached to the brand equity of cultural organizations, is asymmetric, as it…
Examining key drivers of consumer experience with (non-financial) digital services—An exploratory study
2020
Abstract Recent advancements in the field of mobile information systems have transformed the consumer lifestyle as well as have changed the digital service landscape globally. This exploratory study identifies and describe key marketing drivers of consumer experience with non-financial transactions available on mobile banking apps. Data were gathered using semi-structured in-depth interviews from 12 respondents in Finland during March and April 2019. The qualitative analysis of the interview transcripts revealed three emerging themes i.e. the mobile banking app experiences and sustained usage of mobile banking apps are largely affected by consumers’ level of knowledge (consumer awareness), …
Multihoming in the Market for Payment Media: Evidence from Young Finnish Consumers
2004
Tassa tutkimuksessa tarkastellaan sita, miksi jotkut kuluttajista kayttavat vain yhta maksuvalinetta ja toiset kuluttajat monia maksuvalineita maksaessaan paivittaisia ostoksiaan. Kayttamalla aineistoa nuorista suomalaisista kuluttajista loydamme, etta yksi tarkeimmista maksuvalineiden kayttoon vaikuttavista tekijoista on kuluttajien yleinen tietoisuus maksamiseen liittyvista kysymyksista. Instrumenttimuuttujaestimoinnit osoittavat, etta paremmin tietoiset kuluttajat kayttavat 1.2-1.3 kertaa useampaa maksuvalinetta kuin vahemman tietoiset kuluttajat. Koska monia uusia maksuvalineita kaytetaan usein aluksi olemassa olevien maksuvalineiden rinnalla, tuloksemme tukevat nakemysta, etta kuluttaj…
Examining key drivers of consumer experience with (non-financial) digital services : An exploratory study
2020
Recent advancements in the field of mobile information systems have transformed the consumer lifestyle as well as have changed the digital service landscape globally. This exploratory study identifies and describe key marketing drivers of consumer experience with non-financial transactions available on mobile banking apps. Data were gathered using semi-structured in-depth interviews from 12 respondents in Finland during March and April 2019. The qualitative analysis of the interview transcripts revealed three emerging themes i.e. the mobile banking app experiences and sustained usage of mobile banking apps are largely affected by consumers’ level of knowledge (consumer awareness), usefulnes…